We’re incredibly proud to celebrate a very special achievement for the Madd Life team, taking home two awards at the 2026 AMAFA Awards.
Our very own Matthew Prentice was named Adviser of the Year, an incredible recognition of the work he does every day for his clients.
Anyone who knows Matt knows how much he genuinely cares about the people he works with. Financial advice is incredibly personal and Matt takes the time to understand what matters to each client, where they want to be and how he can help them get there. His approach has always been about doing the right thing, building long term relationships and making a genuine difference in people’s lives.
To see that recognised with Adviser of the Year is something the whole Madd team is incredibly proud of.
The celebrations didn’t stop there, with Madd Life also being named Practice of the Year.
This one belongs to the entire Madd Life team. Behind every piece of advice is a group of people working together to make sure our clients feel supported and looked after throughout their journey. It takes a lot of work behind the scenes and this award is a reflection of the care and effort our team puts in every day.
Awards are always nice to receive, but for us, they’re really a reminder that the work we’re doing is making a difference. We’ve worked hard to build Madd Life around putting people first and helping our clients make confident decisions about their financial future, so being recognised for that means a lot.
A huge congratulations to Matt and every member of the Madd Life team. We couldn’t be prouder of what you’ve achieved.
Congratulations also to all of this year’s winners and finalists and thank you to AMAFA for another fantastic event and for continuing to recognise the people and businesses making a difference across our industry.
Two awards, one very proud Madd team and plenty more to come.




