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Madd HQ
Year One – 2012
Having explored the realms of banking and real estate, a young and enthusiastic George Samios realised that he had not yet discovered his true calling.
At the youthful age of twenty-three, George, already recognised as Bank West’s top mobile lender in Australia, took the leap and established the foundation for what would eventually become Madd Home Loans. Driven by his personal experiences and a determination to redefine the perception of finance as intimidating and stressful, he achieved remarkable progress in just six months, allowing him to hire his first employee.
In his inaugural year, George successfully facilitated the settlement of 61 home loans, totaling an impressive value of $27 million. Despite these accomplishments, George still warmly recalls his very first customer, Greg, who remains a proud and loyal client, along with his children.
Year Two – 2013
Drowning in a small sea of manila folders, George knew that he needed a better workspace if he wanted to continue to grow Madd Loans. In year two of operations, he was able to upgrade his space, and went on to purchase the current office in Seven Hills. What’s more, is that he was also in the position to take on a second employee: his Mum.
Despite already receiving accolades such as 2013’s “Magazine Broker Profile Young Gun” from MPA Magazine and ranked sixth on the “Biggest Loan Writer In Australia Under 30” from The Adviser, George also invested in sessions with Michael Zavelberg, an expert on the Japanese concept of Kaizen – meaning continuous improvement.
Year Three – 2014
By year three in business, George was by all means just warming up. Motivated at the results he was achieving when compared to other brands with triple his resources, George was already well on his way towards becoming a key figure in the mortgage broking industry. Despite his small team, he managed to settle 260 loans, at a total value of $115 million.
In 2014, George and Madd Loans won “Best Independent Office” from The Advisor, “Young Gun Of The Year” at the Connective National Excellence Awards, and was ranked the 50th “Biggest Loan Writer In Australia” from MPA Magazine.
Year Four – 2015
Despite starting to dabble in marketing tactics with Vince, George was acutely aware of the fact that many of his customers were referred to him by existing clientele. It was during this period that George adopted a key Madd Loans policy of conducting annual home loan health checks to retain customer satisfaction, and avoid the ‘rack and stack’ route of his competitors.
With a team of six, George was also busy experimenting with the brand, and how the Seven Hills office would best reflect the core ethics of the business. While the signature green hue was always present, he began the process of removing walls and expanding the workspace to encourage a more collaborative and open plan environment for staff and clients alike.
After settling 246 loans at a total value of $115 million, George and the Madd Loans team were still scooping up more than their fair share of awards, such as “Rising Star – Queensland” and “Best Loan Administrator QLD” at The Adviser’s Better Business Awards, and “Best Marketing Connective” at the National Excellence Awards.
Year Five – 2016
George made a conscious choice to place even more focus on developing his team, particularly younger staff members who may have been looking for a clearer direction with their overall career. By utilising his own experiences and his young age, George realised that he was in the unique position to help not just his clients, but his staff as well.
With the help of his team, George managed to grow the brand’s earning to $125 million dollars worth of finance, and settled 286 loans. What’s more, was that the award cabinet was continuing to grow, with new titles including “QLD Broker Of The Year” at the Connective Awards and “National And State Broker Of The Year” from the Finance Broker Association of Australia.
Year Six – 2017
Inspired by his passion to teach the next generation of ‘young guns’, George saw something special in two particular interns, Kris and Costa. Costa quickly followed in George’s footsteps and is now a fully qualified mortgage broker.
With placing more focus on staff training and customer service, George, and the team at Madd still managed to settle 289 loans, at a total of $124 million. While Madd also brought home more awards to add to the trophy cabinet, 2017 also marked the year when George sponsored his first local venture and existing Madd client, Rachael Tiernan and Superstars Dance Classes.
Year Seven – 2018
With a total of 264 loans settled in excess of $130 million dollars, 2018 was another busy year for George and the team at Madd Loans. While George was kept busy mentoring his fleet of budding mortgage brokers, the brand was thriving thanks to the launch of Madd Life, an in house financial planning service. This way, the team could offer a full scale service to help clients achieve true financial freedom.
On the back of his work with Vince for television commercials and a strong local reputation for being one of the best in the business, 2018 was also the year that a long term partnership with Channel Seven started. From news segments to opinion pieces, George was rapidly becoming an industry thought leader in the financial space.
As such, it’s no surprise that he also took home a new award for “Best Innovator” from the Adviser. Keeping in mind that this was also in conjunction with yet another “Broker Of The Year” from the Connective Awards, these accolades only affirmed that the Madd Loans approach to the world of finance was making waves for the right reasons.
Year Eight – 2019
Now equipped with a permanent team of ten, George was not exactly busy collecting the best financial planners, credit analysts and mortgage brokers in the business, but more so developing them from scratch. Many of the team had the full support of George to study as a means to further advance their skills, so his attention soon turned towards the wider community.
George has long been passionate about the strength of his local Brisbane community. As the result of a long line of hardworking Greeks, when the opportunity came up for Madd Loans to be a sponsor for the annual Paniyiri Greek Festival, he jumped at the chance.
Determined to give back to the people that have supported him for so long, George also began to sponsor a scholarship at his previous school, Villanova College, for one student per year. Keep in mind, this is all in addition to the 326 loans settled at $149 million, plus a medley of new awards including another “Broker Of The Year” from the Connective Awards.
Year Nine – 2020
Although nobody could have predicted record low interest rates, border closures and a once in a generation global pandemic, George and the team at Madd Loans quickly sprung into action and checked in with each and every one of their clients. While some needed urgent loan restructures, others were simply happy to hear from their financial fairy godmothers.
While it’s true that many people suffered throughout 2020, plenty more used the change in spending habits as an opportunity to break into the property market, or expand their existing portfolio. As such, Madd actually had a record breaking year, pulling in 430 loan settlements in excess of $203 million dollars.
As a tool to connect with as many people as possible, Madd also started investing in content marketing to “digitalise” their existing offerings. From blogs, to email newsletters to webinars, the aim was to empower the general public with financial know how. In turn, George also took home two more awards, “Residential Broker Of The Year” and “Mortgage Broker Of The Year”.
Year Ten – 2021
On the back of Costa finally graduating to a fully fledged mortgage broker, George was able to take a slight step away from the tools, and focus more on where the business was heading. Together, they managed to crack another milestone, and settled a whopping 592 loans at a value of $309 million dollars.
After giving the Seven Hills office a makeover via a full scale renovation, George found himself wondering how the team could continuously embody the Madd Loans ethics, and showcase that to the wider community. As such, the ‘Making A Difference Daily’ initiative was launched, with Madd promoting sponsorship and charity based opportunities to other local businesses.
Never one to take his eye off the prize, George still managed to retain his dominance at industry awards throughout Australia, and still managed to take home “Queensland Broker Of The Year” at the Connective Awards, and was a finalist for “Mentor Of The Year” and “QLD Finance Broker Of The Year” at the FBAA Awards of Supremacy.
Year Eleven – 2022
Celebrating a decade in business, George spent 2022 reflecting on just how far the team has come since their early days in the world of mortgages. Now armed with a team of twenty staff hungrier than ever to help change the lives of ordinary Australians, George is all too happy to showcase their skills via his new “Financial Freedom” YouTube channel.
In 2022, the Madd team achieved an incredible milestone by settling 522 loans, totaling $338,000,000. This impressive achievement highlights the team’s dedication and commitment to their clients’ success.
To commemorate their birthday, showcase the Greek community and raise some much needed funds for the Children’s Hospital Foundation, Madd Loans were also proud to host the inaugural 2022 Madd Ball. Heralded as a
roaring success, the evening ‘A Night In Greece’ managed to raise over $100,000 for the charity, cementing Madd’s status as a pillar of the community.
If the past is anything to go by, George knows that anything can happen, but as ever, is still looking forward. When not busy spending time with his beloved wife and children at home, his next project for 2023 is expanding Madd Loans to unveil a brand new 1,000m2 office, and continue his work as a leader in the finance sector.
Year Twelve – 2023
2023 was a standout year for Madd, filled with growth, achievements and community engagement. We proudly settled 665 loans, totaling an impressive $408,000,000, marking another significant achievement in our journey. One of the biggest highlights was the launch of Madd Commercial an exciting new venture that allowed us to expand our services and offer personalised finance solutions for businesses, covering everything from property investments to equipment financing and large-scale projects. This year, George, Costa and Cathie gained valuable global insights by attending the World Mortgage Broker Summit in Las Vegas. Meanwhile, Madd Life had a momentous achievement, winning the Superannuation and Investment Award at the AMAFA Conference in Bali.
Our commitment to giving back remained strong, as we proudly sponsored the Villanova Bursary, helping families in need and continued to support Brisbane’s rich cultural landscape as major sponsors of the Paniyiri Greek Festival. One of the year’s defining moments was the second annual Madd Ball, themed “Circus Spectacular.” Held at the Brisbane Convention and Exhibition Centre, this event raised an incredible $200k for the Children’s Hospital Foundation, a cause close to our hearts. Through these initiatives, 2023 became a year of growth not just for Madd, but for the wider community we serve.
Year Thirteen – 2024
In 2024, Madd continued its strong community involvement by supporting the Children’s Hospital Foundation over Easter, spreading joy to sick children and their families. We proudly sponsored the Paniyiri Festival once again and extended our cultural support by sponsoring the Lunar New Year at the Fun Fu Festival and the Cyprus Halloumi Festival. Education was a key focus, with the launch of a financial literacy program for high school students, along with the return of our First Home Buyer Workshops and the introduction of our Investor Workshop.
This year also saw the exciting launch of Madd Vehicle and Asset, allowing us to provide specialised solutions for clients seeking vehicle and equipment funding. Our team’s dedication was recognised as Madd Life won Best Practice of the Year at the AMAFA Conference in Queenstown, while Costa was named #1 Broker and Cathie earned #3 Broker with CBA.
We regularly shared our expertise through Lunch & Learns, visiting businesses to educate their teams on property and strategies to achieve financial freedom. These sessions provided valuable insights, helping others take control of their financial futures. At the same time, we made sure to prioritise our own team’s well-being with fun days that allowed us to unwind and celebrate a year of hard work and success. These events strengthened our relationships and promoted a healthy work-life balance, ensuring we stayed engaged and motivated as a team throughout the year.
Year Fourteen – 2025
Madd Awards
With our entire business built on referrals, the team at Madd Loans have taken the mortgage broking industry by storm. Our overwhelmingly positive feedback has helped us to take out numerous industry awards, making Madd one of Australia’s most awarded brokers. The team takes great pride in this, as it recognises that putting customers first is the right way of doing business in the world of finance, with just a handful of the wins including the following:
- National Finance Broker of the Year” 2022 – FBAA Awards of Supremacy
- “Mentor of the Year” 2022 – FBAA Awards of Supremacy
- “Finance Broker of the Year” 2022 – FBAA Awards of Supremacy
- “Broker of The Year QLD” 2022 – Connective Awards
- “Brokerage of The Year QLD” 2022 – Connective Awards
- “Finance Broker of The Year QLD (Finalist)” 2021 – FBAA Awards of Supremacy
- “Mentor of The Year (Finalist)” 2021 – FBAA Awards of Supremacy
- “Broker of The Year QLD” 2021 – Connective Awards
- “Brokerage of The Year QLD” 2021 – Connective Awards
- “Mortgage Broker of The Year” 2020 – The Adviser
- “Residential Broker Of The Year” 2020 – The Adviser
- “Broker of the Year QLD” 2019 – Connective Awards
- “Broker Of The Year QLD” 2018 – Connective Awards
- “Best Innovator” – 2018 – The Adviser
- “Broker Of The Year” 2017 – The Adviser
- “Best Residential Broker” 2017 – The Adviser
- “Broker Of The Year QLD” 2017 – Connective Awards
- “Broker Of The Year QLD” 2016 – Connective Awards
- “Editor’s Choice 2016” – The Adviser
- “National And State Broker Of The Year 2016 – Finance Broker Association of Australia
- “Magazine Broker Profile Young Gun” 2013 – MPA Magazine
- “Best Independent Office” 2014 – The Adviser
- Ranked 6th “Biggest Loan Writer In Australia Under 30” 2013 – The Adviser
- “Young Gun Of The Year” 2014 – Connective National Excellence Awards
- “Young Broker Of The Year” 2016 – The Adviser
- “Best Marketing Connective” – National Excellence Awards
- Ranked 50th “Biggest Loan Writer In Australia” 2014 – MPA Magazine
- Ranked 7th “Biggest Loan Writer In Australia Under 30” 2014 – The Adviser Magazine
- “Rising Star QLD” 2015 Better Business Awards -The Adviser
- “Best Loan Administrator QLD” 2015 Better Business Awards – The Adviser
Looking To Join
Team Madd?
If you’re ready to be part of an amazing, engaging team that is passionate about delivering exceptional results, we want to hear from you!
Reach out to us directly to explore current career opportunities and start your journey with Madd. Together, let’s create something extraordinary!
Looking To Join
Team Madd?
If you’re ready to be part of an amazing, engaging team that is passionate about delivering exceptional results, we want to hear from you!
Reach out to us directly to explore current career opportunities and start your journey with Madd. Together, let’s create something extraordinary!