For this month’s real estate feature, we spoke with Jessica Vine, Director of Vine Property.
Jessica began her real estate career at just 21 and has since built more than a decade of experience in the Brisbane market. After years working within a larger agency, she and her husband launched their own boutique business, Vine Property, with a clear focus on delivering a more personalised and client focused experience.
Known for her hands on approach and strong negotiation skills, Jessica works closely with sellers to guide them through every step of the process. Her focus goes beyond just the transaction. It is about understanding each client’s goals, positioning their property correctly and creating the best possible outcome in a competitive market.
We asked Jessica what she is seeing on the ground right now, how sellers are adapting and what is making the biggest difference to results in the current market.
1. How would you describe buyer demand across Brisbane and Southeast Queensland right now?
Buyer demand remains strong, with multiple offers on most properties, from unrenovated homes to brand-new builds. Units and townhouses under $1,000,000 are especially competitive, often attracting 5 to 15 offers per sale.
2. Are sellers adjusting their price expectations to match current market conditions?
Overall, many of my sellers are achieving prices above expectations. However, properties taking longer to sell are seeing a slight adjustment in price expectations, typically around 3%, to align with current market conditions.
3. What’s making properties stand out and sell faster in today’s market?
Great presentation is what’s helping properties stand out and sell faster. Clean, tidy homes with fresh paint and good staging attract more buyers at every price point. Even unrenovated properties sell well if they’re well maintained, as buyers feel they can move straight in and upgrade over time.
4. One common mistake you’re seeing sellers make that can impact their final sale price?
Not taking their property to the public market. What one buyer is willing to offer compared to another can vary by hundreds of thousands of dollars, and relying only on an agent’s database does not guarantee the best price. While databases are valuable, true market exposure gives sellers confidence they have achieved the highest possible price.
Jessica’s insights highlight how strong demand continues to shape the market across Brisbane and South East Queensland. With competition remaining high, both buyers and sellers are needing to be well prepared and clear on their strategy.
For sellers, presentation and exposure are making a real difference to results. For buyers, it is a reminder that preparation and decisiveness remain key in a market where opportunities can move quickly.
